Everi Cash Machine Slot – At the International Gaming Expo 2018, Everi Holdings had a hidden back room in the company’s trade show area with product displays for free games and digital payment systems.
Most of the big developers hide from the competition that their games are not available for casino floors. Free technology falls into that category; A visitor needs an invitation from an Everi representative to enter.
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The secret room was not unusual. Most of the major manufacturers hide their new products that are not ready for the casino floors of the competition during the biggest annual gathering of the industry.
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Free technology was one of those products and a visitor needed an invitation from an Everi representative to check out the technology.
“We’ve shown that this is what it looks like, and this is how we see the experience,” Everi Executive Vice President Darren Simmons said in a recent interview with the gaming equipment and financial technology provider in Las Vegas. “Our customers were interesting.”
The ideas that were unveiled three years ago will be front and center when the weekly G2E opens on Oct. 4 at the Sands Expo and Convention Center. Everi will no longer be alone in introducing a vast array of cashless games and digital payment products – heralding the transition to one of the last cash-dependent industries.
Early adoption (of free games) will be a learning curve, but consumers are very interested in what’s being developed,” Senior Vice President of Gaming Technology Ryan Reddy said.
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In the past two years since American Gaming Association CEO Bill Miller emphasized cashless gaming innovation as a priority technology effort for the casino industry, major manufacturers have responded by developing a variety of products now. gradually imposed on the United States.
“The conversation we had three or four years ago was really just getting our heads around what they really meant,” Simmons said. “It’s really e-commerce, which has been around for years. Online booking, online shopping, that’s e-commerce. Moving that into the gaming industry is what we’ve been talking about for a long time.”
Most gaming equipment providers have developed or are in the process of developing mobile wallets – smart apps that store payment cards and other information in digital form.
There are many aspects of cashless gaming, such as the technology behind the technology used to securely transfer funds from a bank account or credit card to a wallet, and then back into an account or other form of use outside of the country. casinoas, like a credit card. These funds are protected by FDIC rules and regulations.
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“Everyone is working diligently to get operators and game managers into the digital world faster than you think,” said Aristocrat Technologies Global Vice President Boris Amegadjie.
COVID-19 has also played a role in accelerating the transition to cash-free transactions as casino operators look to reduce the use of high-touch items for customers as health and safety operating guidelines are set by gaming regulators.
In the mid-2000s, the casino industry term “server-based games” was used to describe the computer systems that run all the games on the casino floor. Also, free games and digital payment methods should include more games and product development for all manufacturers regardless of origin.
The gaming industry has adopted the term “omnichannel approach” for free technology. In addition to the transfer of funds, the digital systems are designed to allow customers to easily trade on all platforms – slot machines and table games, sports betting and online gambling in the four states where it is legal.
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“We’re at the beginning of the beginning of free-to-play,” said Gaming Science executive vice president Matt Wilson. “In three to four years, more than half of the (casino) operators in the country will have some kind of omnichannel presence. I believe the future is building the digital wallet that allows the consumer to take that wallet and He changes all those places.”
Miller said eight states have adopted cashless gaming and digital payment options at commercial and tribal casinos — Nevada, California, Oklahoma, Pennsylvania, Indiana, Iowa, Ohio and Florida.
Scientific Games Executive Vice President Matt Wilson discusses the company’s latest free-to-play products at the company’s Las Vegas showroom on Friday, Sept. 10, 2021. (Jeff Scheid/The Nevada Independent)
During his keynote address at G2E in October 2019, Miller challenged the gaming industry to expand the use of digital technology to convert cash, saying casinos should not use the same basic payment methods used by casinos. the jump.
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Five months later, as casinos across the country began closing due to COVID-19, eliminating the use of cash in the gaming world has become an industry-wide effort.
The AGA released research in June 2020 that showed 57 percent of casino visitors said digital or contactless payments on the casino floor are important to them because of the COVID-19 pandemic. Another 59 percent of casino customers said they are less likely to use cash in their daily lives due to concerns about the coronavirus.
“The pandemic has created a lot of alarming activity,” Miller said. “This is one of the biggest catalysts for my priority in this job. The health and safety of our customers and employees has become something that is really important to the industry.”
Miller said cash will always have a place in casinos, but the industry is changing to one that allows customers to “decide how they want to do things.”
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Boyd Gaming’s IT product manager Nathan Hirschi demonstrates how the company’s mobile wallet allows players to make purchases at the table through a mobile app at the Aliante Hotel Casino in North Las Vegas on Tuesday, Aug. 31, 2021. (Jeff Scheid /The Nevada Independent)
Free-to-play has been active in Nevada since the state launched mobile gaming betting in 2010. Customers must register with a casino and link a financing account, such as a credit or debit card. The Supreme Court’s 2018 ruling on the legalization of sports betting opened up the rest of the United States to the process, with online and mobile systems used in most of the 26 states that offer legalized sports betting.
IGT offers a system of free games across several wagering channels in international markets, primarily its online lottery in Europe. Reddy said the company has processed $1 billion in payments across its various gaming businesses since 2018, with more than half of those transactions coming in the past 12 months.
Gaming equipment providers and payment companies met with Nevada gaming regulators last year to discuss the use of non-wagering technology and offered advice on possible legislation. The board of control and the Nevada Gaming Commission approved the use of digital currencies in June.
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A year later, the $ 4.3 billion Resorts World Las Vegas opened a different digital technology system to provide a free payment program for both sports and non-sports games throughout the house. Five gaming technology providers created the system, which also marked the first time in the state that gamblers could digitally buy chips from a table games dealer.
“Resorts World employees said they would be doing an unbelievable disservice if they didn’t add the payment upgrade,” Miller said. “They didn’t build a casino. It’s a modern version of a casino.”
Las Vegas-based Sightline Payments serves as World Tourism’s financial gateway, transferring funds from a customer’s credit card, bank account, PayPal account or other source to a mobile wallet.
“Customer adoption is going well, and we continue to work to make this a better customer experience,” said Sightline CEO Joe Pappano.
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He said the fee-free system provides protection from anti-money laundering regulations and the background required by “know-your-customer” requirements. Customers can also set withdrawal limits for their accounts.
Other major gaming operators are forging ahead with their own types of free-to-play systems. Boyd Gaming recently completed field testing of the company’s mobile wallet at the Aliante Casino in North Las Vegas that began during the summer and was overseen by Nevada gaming regulators. Customers were able to make wagers through a digital payment system on home slot machines, using mobile devices.
Aristocrat Technologies provides Boyd casinos casino management system and mobile wallet development, which is titled Boyd Pay. Sightline Payments processes financial transactions.
Boyd Gaming Chief Information Officer Blake Rampmaier said the system, which was created by Aristocrat Technologies and Sightline, has since been expanded to slot machines at the Cannery in North Las Vegas, as well as Suncoast and Main Street Station in downtown Las Vegas. He hopes the system will be live on the Gold Coast and Orleans by early October.
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Rampmaier said the company “quietly” reached out to loyal Aliante customers to test the cashless system; The same process is happening in other casinos that have started to launch their free wagering system.
“We’ve had good feedback from our customers,” he said, adding that Boyd will begin marketing efforts in Southern Nevada for the system in the next few months.
The company, which also launched free wagering at casinos in Indiana and Pennsylvania,