Brian Christopher of Slots Influencer, a slot room at the Plaza, recorded a video of himself playing the new Wild Wild Buffalo at the Aristocrat Gaming booth during the Indian Gaming Trade Show and Convention at Caesars Forum on Wednesday, July 21, 2021, in Las Vegas. Britt Carter with bcslots.com, right, and Meghan Slick and Joan Hanlin with Aristocrat. (K. Cannon/Las Vegas Review-Journal) @KMCannon Photo
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Slot machine YouTuber Brian Christopher visits with Marcy Sain, left, and Connie Thomas, both of Phoenix, during a ribbon-cutting ceremony for his Brian Christopher Slots at the Casino in Downtown Las Vegas, Friday, Jan. 29, 2021. / Las Vegas Review-Journal) @KMCannonPhoto
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Paul Springs-based YouTuber Brian Christopher has been a pioneer in slot-playing videos since his channel, Brian Christopher Slots — then has more than 500,000 subscribers on that site and more than 600,000 subscribers on Facebook — started six years ago.
His popularity is now leading to more visible spots in casinos Last month, he announced a partnership with The Plaza to create a smoking area bearing his name And this week, slot maker Gaming Arts will unveil Brian Christopher’s Pop Pay More Pay, an expansion of Pop Pay Pay with his likeness.
The Las Vegas Review-Journal spoke with Christopher by phone in late June while visiting a Maryland casino for its channel. The interview has been edited for length and clarity
Review-Journal: How did you first start posting and when did you realize you could make a career out of it?
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Christopher: I started my YouTube channel in 2016. I just uploaded some videos from a trip for fun I think I put about five videos into my first one and then I’m done I had no plans to upload any more videos after this However, the videos themselves, they did very well To my surprise, I got tons of clients from it
I decided to upload a few more videos after that, just to cram them into one day again They’re all, like, three minutes long or something like that Once again, these videos are closed I was invited by YouTube to join the partner program so I started making money on these videos.
Gambling is always very expensive and it is a losing game YouTube was great but it doesn’t sound like very good business to make some money back and still lose money, so I was very wary of it. Even then I saw it as a part-time gig to help my acting career, maybe, but never in a million years did I think it would become my job.
We have almost doubled in size year on year Currently, we have nine employees Every week we promote a different casino in a different location, or in a different city or state While we are in the property, we are filing all those videos with them We also host livestreams and meet-and-greets, all kinds of other events like slot tournaments or group get-togethers.
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I am very careful about gambling and gambling I play with my “entertainment stash” – actually the business budget Because, I mean, I have to be able to make a video So when people ask me, ‘What’s your budget for the weekend?’ I don’t have a straight answer for them. It’s more choice, you need to play within your budget You’re doing it for fun I do this for work
When I started, I only had a handful of channels My goal was to try and spruce up the game a bit, make it look a bit more professional, edit my thumbnails and go into some stuff. Then about six months later, I’m like, ‘Okay, what can I do better now to make it look better or innovate?’ Because over the years, now there are thousands of these gambling channels that mainly cater to the big kids And looking at what we’re doing, then trying to replicate or copy the styles or themes we’re doing. So I have to reinvent myself to be different and different
So over the years, I’ve tried doing 360 videos About a year and a half ago, we added a second camera because everyone always wanted to see my reaction We’ve often simulcasted our livestreams via Facebook and YouTube and upped the resolution on our videos to make them look better. We’ve come up with a variety of challenge ideas to keep it exciting, and being able to travel to different locations each week definitely sets us apart from our competition. Most of the other channels will only be with their local casino or one casino in Vegas or something like that. We always host tours and events and they are really exciting videos
You also traveled during the early months of the epidemic, and it seemed like a good opportunity for you to show people what it was like during that period of the epidemic. What was it like to be the eyes, ears and breath of your audience?
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I felt that it was my responsibility to show them because they all rely on me to give them casino information When the first casino opened, I wanted to be there because I knew there were a lot of questions about what it was like to be in a casino now. I booked the first flight to get out safely I did my livestream and talked them through the whole process
It was really an eye opener for the audience It was early stages, I wanted to do it and I felt bad for all the casinos that were closed for a few months, all the workers who lost money and wages. I reached tons of casinos offering my services for free I didn’t want to charge anything I then donated all of my super chat donations from all of my livestreams to the casino so that they could give it to their staff as they hung out.
My fans definitely appreciated seeing it I know immediately everyone was like, “Oh I’m not going to do that.” Eventually, I mean years later, it came because we had no choice
You have a new partnership with a slot machine, Pop’n pays more – with your equity in it. Licensing for machines is certainly very common, but it seems that you are the first of the Internet celebrities. How unique is it?
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Definitely the first, which is incredibly humbling and exciting I hope this is the first of many I know our fans are very excited for those games Pop Pay Pay is already a tried and true brand, and our fans love that game. I feel like I’ve been able to add my voice to this machine, both literally and figuratively, to make it more fun, add some new experiences to it, and many more ways to win the game. The bonus itself is so exciting There are also many actions on most of your spins, which is unique to the game
I have recorded more than 200 words for this They had a list of things to say that they heard me say in my video, and I had my own list of additional things and brought up a few more at the time. Congratulating them for hitting the progressive jackpot; All my favorite expressions are there, like the word “rude” I use in my videos or “Oh, Nelly!” Says a lot When I get excited about something There are a few Easter eggs that some of our superfans might actually find
What do you think it says more symbolically about the overlap of internet culture and slots or gambling to have an internet personality on a machine?
I think that effectively speaks to what we do You see it in other areas, like Shrewsbury has its own chocolate bar, it now has a burger joint. It’s a proven concept, like when our fans see something we do, they want to be a part of that experience, it’s just showing us a new t-shirt. Because I’m so known for my love of slot machines and them, if I love a game and am a part of putting it together, you just know that our fans are going to be looking to play that game.
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We have a lot of locations that we’re going to fly to in the first few weeks to promote the game, but it’s going to many, many casinos around the country. Time will tell how it ultimately performs, but if Pop Pay’s original success is anything to go by,