Slot Machine Maker – Bradley Rose, vice president of game development for Las Vegas-based slot machine maker Everi, speaks at the creative office in Chicago’s West Loop Gate neighborhood on June 8, 2017. (Phil Velasquez / Chicago Tribune) (Phil Velasquez / Chicago Tribune/Chicago Tribune)
Playing slots on the job is frowned upon in most professions, but at Everi it’s a requirement.
Slot Machine Maker
The Las Vegas-based slot machine maker has a development center in an office in the West Loop Gate neighborhood.
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The 50 or so employees keep their creative juices flowing in a gaming lounge full of games, even if there’s no money involved. The office also has a green screen room and sound studio, tools for building machines for the entertainment of casino patrons.
“We draw, we animate, we shoot things on green screen, we compose music in-house, we do voiceovers,” said Bradley Rose, senior vice president of game development. “And we put it all together and packed it into a vending machine.
Darren Hale plays a slot machine on June 8, 2017 at the Chicago office of slot machine manufacturer Everi. The company is based in Los Angeles, but has a development center in Chicago’s West Loop Gate neighborhood. (Phil Velasquez/Chicago Tribune)
Everi recently launched slot machines with the cartoon characters Richie Rich and Underdog and the classic movie “Casablanca”.
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Chicago is the best place for all of these slot creations, Rose said. It’s a mecca for software developers and artists, and it’s smack dab in the middle of an unexpected concentration of casinos.
“This location has 26 casinos around it within four hours,” Rose said. “It’s very close to a lot of what we need to see.”
Everi is testing some of its new games at several nearby casinos, including the Potawatomi Hotel & Casino in Milwaukee and the Four Winds Casino in New Buffalo, Michigan, allowing the company to gauge how well its designs are received.