Slot Machine Variable Ratio – Following being my first product on my journey learning product management, here’s another tear down on the psychological techniques used to drive retention at Tinder.
(And since learning is clearly all about making mistakes and sharing them, here’s mine – I’m running out of products to analyze for the “psychological strategies used to delay” theme. #oops 😅 I’ll probably stick with writing PRDs and competitive analysis from here on.)
Slot Machine Variable Ratio
From their website, “Tinder is a global online dating platform where you can meet new people, expand your social network, or meet locals in 190+ countries.”
Reinforcement Schedules Practice With Answers
It “connects you with profiles using location-based technology based on gender, distance, and orientation filters you set.” Most importantly, Tinder uses the concept of swipes to refer
[Variable Performance Reinforcement] You don’t get the match every first time explained by BF Skinner’s behavior, reinforcement depends on a simple principle: Actions followed by reinforcement (reward) will be stronger and more likely to occur again in the future.
Every time you buy right and get a match, you are excited about the possibility they represent and you feel good about yourself, which rewards you for pulling and encourages you to do more. However, you know that you won’t get a reward every time you buy right, so you don’t get discouraged if you don’t get a reward right away and you just keep on pumping.
To dive into how Tinder does this, I looked at 120 profiles of men and women in San Francisco. I broke the profiles into sets of 20 profiles, tracking how many people I know
Solved 6 Handout,q)schedules Of Reinforcement (lb 5.6) Cue
I looked through 5 profile sets (100 profiles total) in one day and another set of 20 profiles two days (6th set) after to see if using the app changed anything.
This is quite… sad. I was curious to dig deeper so I scrolled through another 120 profiles, this time
Like all the profiles shown to me. I also made the 6th set of profiles 2 days later.
The odds of the matches improved. It is now 33% as opposed to the previous 14%, more than 2X the matched benefits. While there is no scientific rigor here, the 33% chance of matching is still disappointing. I was wondering why Tinder offered such poor chances of matching, then I realized – it’s a business model.
Slot Machines Use A Variable Ratio Because _____.
Tinder offers several subscription levels to allow you to be seen by people you like and to have your profile seen by people you like.
A free level is needed to give you a small taste of what it can be, which in itself is a huge draw
[Maslow’s Hierarchy of Needs] You can find love and sex on Tinder Maslow’s hierarchy of needs is a motivational framework in psychology that contains a five-level model of human needs, often expressed as hierarchical levels within a pyramid .
All active work cannot function if it does not provide one or more human needs. I mean, if Tinder was an app that showed you photos of gems to like or pass and gave you gems based on that, it wouldn’t be an app with active users. 66 million, right?
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What makes Tinder so successful is that it caters to people’s innate needs, especially around love, relationships, and sex.
Another example of a conditioned operant variable works very well in slot machines because it caters to people’s desire for money. Although money is not listed on Maslow’s hierarchy of needs, money can buy a lot of it.
Tinder is probably one of the most popular crowd-sourced dating apps out there, but it’s not an app I would use every day. In fact, I find it almost a waste of time. To drive better retention, I would suggest the best game of the psychological tips discussed here:
Is sad. I wish that Tinder could learn from my past likes, based on facial and profile similarities, and better surface profiles that I might like. It will make you want to pay for Tinder Platinum.
Psychology By Ally Roberts
I can understand why the free level is designed to fit poorly (1.7% chance) to raise the paid levels – only a market can do it independently of the ecosystem contributors such as revenue needs, litigation, partnerships, or competition.
To mitigate that, maybe Tinder could expand their game on the sync calculator variable at a higher level by giving random people the use of their paid subscription plans for a day. This is akin to slot machines where you don’t know when you will win, so you keep doing the same thing until you do. This should drive the app-open delay.
Tinder killers are real. As a woman, my safety is as important as finding love, more so as I live in a country where I can be killed because a man is having a bad day. Tinder focuses a lot on safety, but I feel there is a big gap between information guides, reporting features, and emergency call button…. Yes that’s right, I’m talking about dating and awkward first dates.
Nailing (lol) security features around that can make Tinder a more powerful product for women, which of course they may need more of (27% of users identified as women on Tinder) .
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I’m slowly getting out to work on this teardown, how do I do it? Any feedback on my suggestions or how I can improve? Let me know!
Get my latest content and exclusive Q&A on building a DevRel project, managing communities, and running developer programs. You will receive an email once every month. Gambling can be fun, but it can also be addictive. Let’s say you win $10 the first time you hit the slots. Next, he lost a dollar. Next, he lost another dollar. Although both of those losses were minor, he knew he was bound to win again at some point. You just have to keep betting…
This “game of chance” encourages many people to sit in the slot for hours and place their bets repeatedly. And guess what? It’s designed that way because slot machines run on a fixed schedule. Transitional reinforcement schedules can encourage you or someone you know to engage in certain behaviors, but only if you know how to use them.
Variable ratio reinforcement is a way to arrange reinforcements in order to increase the probability of clean behaviors. Support, like a jackpot for a slot machine, is distributed only after a behavior is performed a certain number of times.
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How many times? The answer is different. Perhaps the machine slots will give jackpots after three pulls, or 20, or 2, 000. The answer will always be different, keep them (or people encouraged to do things) on their toes.
This is slightly different from a fixed-proportion reinforcement schedule, in which distribution is distributed after a fixed number of responses. Again, if people know they will hit the jackpot after 2,000 draws of a slot machine, more people will sit for hours at a time until they reach their 2,000th draw. But that’s not how the variable share stabilization schedule works.
Vegas isn’t the only place where you’ll find this variable ratio setup. Understanding this reinforcement schedule can also help you train a pet or train yourself to do certain behaviors.
In a lab, scientists will study variable ratio stabilization with animals. They can teach an animal to press a button a few times to get a treat. The “a few times” will be different each time the treatment is given to the animal.
Pdf) Using Variable Interval Reinforcement Schedules To Support Students In The Classroom: An Introduction With Illustrative Examples
You may have done something similar at home with your pet, whether you realize it or not. Maybe you run through a random list of commands, like “sit,” “say,” or “down,” before giving your pet food or a treat. This is a form of variable rate optimization.
“Start with routine, so the dog learns what things mean. Then a gradual change to the variable to keep the dog from going “oh people want me to do X, but I’m not hungry right now so I don’t think I will”.
If you start with a variable then the dog can get confused about why doing X sometimes is good and gets treats and why sometimes it isn’t and doesn’t learn the meaning of the command. “
“I will also do regular maintenance for several days to even months depending on how difficult the trick or treat is.
Quick Glossary Of Aba Terms
Differential enhancement (or jackpot treatment, as I’ve heard it called) is when they do something well. e.g. our dog let me dremel his nails for a lot longer than normal, do a weave on the first one, etc.
Variable reinforcement only happens after you’ve done the behavior consistently after several months and I know it’s already part of your regular vocabulary / lingo AND something you don’t like to do. I would also do regular reinforcement if it’s something you don’t really like, like bath time, cuddling, taking medicine (like getting eye drops or taking your cancer medicine), etc.”
“If you do dog sports, and you are always training your dogs, you will always have to have your own things.